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World Cycling Forum Agenda

Please read the information below carefully.

EQUIPPED FOR CHANGE

09h30

WELCOME

09h40

ONE STEP AT A TIME

By James Golding, Endurance Cyclist and World Record Holder

10h10

Q&A

BOUNDARY BETWEEN INNOVATION AND REGULATION

10h20

CYCLING AERODYNAMICS: FROM ACADEMIC RESEARCH TO PRODUCT DEVELOPMENT

By Bert Blocken, Professor Aerodynamics, United Kingdom and KU Leuven, Belgium

10h50

INNOVATION VS. REGULATION – title tbc

By speaker to be announced

11h20

Q&A

11h30

COFFEE BREAK

GOVERNMENT LEGISLATION

12h00

LEGISATION AND DEVELOPMENT OF LAWS IN THE NETHERLANDS

By speaker from the Dutch Government

12h30

NEW EU PRODUCT SAFETY LAW WILL BE A GAME CHANGER

By Rutger Oldenhuis, Legal Counsel, Product Safety & Recall, Owner of RecallDesk

13h00

Q&A

13h10

LUNCH

USING INDUSTRY DATA TO STIMULATE GROWTH

14h30

USING INDUSTRY DATA TO STIMULATE GROWTH

By speaker to be announced

12h45

A LESSON IN BICYCLE INDUSTRY EVOLUTION

By speaker to be announced

15h15

Q&A

15h25

COFFEE BREAK

POWER OF CYCLING

16h10

GUEST SPEAKER: THE POWER OF CYCLING

By speaker to be announced

16h40

Q&A

16h45

WRAP-UP DAY ONE

17h00

EVENING PROGRAMME – NETWORKING COCKTAIL

EQUIPPED FOR CHANGE

09h30

WELCOME / RE-CAP DAY 1

THE CIRCULAR ECONOMY

09h40

CHALLENGES AND OPPORTUNITIES OF LITHIUM BATTERIES IN THE FRAMEWORK OF THE BATTERY REGULATION

By Dr. -Ing. Julia Hobohm, Managing Director, Gemeinsames Rücknahmesystem Servicegesellschaft mBH

10h10

CIRCULAR REVENUE MODELS – THE IMPACT ON THE CYCLING INDUSTRY

By speaker to be announced

10h40

Q&A

10h50

COFFEE BREAK

THE DIGITAL FUTURE

11h30

PANEL DISCUSSION: THE DIGITAL FUTURE – THE INTERACTION BETWEEN CYCLING, ESPORTS AND GAMING

12h00

ME, MYSELF & AI: THE IMPACT OF AI ON PRODUCT, MARKETING & CUSTOMER

By Maks Giordano, CEO, Juuman’okudo

12h30

Q&A

16h45

WRAP-UP DAY TWO AND SUMMARY OF WORLD CYCLING FORUM 2023

IAA MOBILITY SHOW VISIT

13h15

INDIVIDUAL DEPARTURE AND INDIVIDUAL VISIT TO THE IAA MOBILITY SHOW