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World Cycling Forum Agenda

Please read the information below carefully.

THE MARKET TODAY

09h00

WELCOME

by Robbert de Kock, President/CEO, WFSGI and moderated by Bob Margevicius, Executive Vice President, Specialized Bicycle Components

The online bicycle marketplace

09h15

Online Sales: How I Did It

A look into how an organization has capitalized on the growth of online purchases in this sector. 
by Frank AldorfChief Brand Officer, Internetstores GmbH 

09h45

Limitation of the Internet Channel in the Age of New Mobility

An explanation of the challenges of online retailing for a complex product like a bicycle. 

by Thorsten HeckrathRoseOwner and Markus Diekmann, CEO, ROSE BIKES

10h15

Q&A

10h30

COFFEE BREAK

The bicycle market and effecting factors

11h00

Market Comparison

Looking outside of the cycling market to learn how another industry has dealt with the challenge of a shifting retail environment. 

by Jason Huntsman, President, Serial 1 Co. by Harley Davidson

11h30

Consumer Behaviour and the Impact of the Lock Downs on European Retail

A look at the very specific changes that Covid19 has created within our consumers. 

by Philipp Rossner, CEO SIGNA Sports United

12h00

Q&A

12h15

LUNCH

Stimulation of the market

13h30

Cycling Promotions: Government Initiatives

session devoted to looking at how the various government initiatives on offer have helped develop cycling during the recent past. 

by Adam Tranter, Founder & CEO at Fusion Media and Co-founder of The Running Channel 

14h00

European Green Deal

What does the European Green Deal mean for cycling and how do we ensure the bicycle industry benefits? 

by Tony Grimaldi, Chief Executive Officer of Cycleurope AB and President of Cycling Industries Europe(CIE)

14h30

Q&A

14h45

COFFEE BREAK

Counterfeiting

15h15

Leave no one behind: Cycling as a tool for development

Working towards the Sustainable Development Goals (SDGs): How bicycle programs help people to break the cycle of poverty and move towards a resilient future 

by Kristina Jasiunaite, Managing Director World Bicycle Relief Europe

15h45

Bicycle Market – Overview

A look at how big the problem is and what is and should be done to tackle it? 

by Andrew Love, Global Brand Protection Manager, Specialized Bicycles 

16h15

Q&A

16h30

WRAP-UP DAY ONE

16h45

END OF DAY 1

17h00

NETWORKING COCKTAIL

THE MARKET TOMORROW

09h00

WELCOME / RE-CAP DAY 1

by Robbert de Kock, President/CEO, WFSGI and moderated by Bob Margevicius, Executive Vice President, Specialized Bicycle Components

Interacting with our consumers

09h10

Hyperpersonalized Customer Experience

An omnichannel vision. How the best bike brands will serve future customers in the right channel at the right moment.

Simon Summerscales, Head of Marketing and Brand, CANYON BICYCLES

09h40

Customer Care

Looking after current and future customers is essential. How do we ensure best practice in customer care?

by Scott King, SRAM Corporation 

10h10

Q&A

10h25

COFFEE BREAK

New markets and investment

11h00

A Emerging Markets

Do new markets involve new products or is it about taking existing products to new customers? How do we ensure the bicycle industry is totally ready? 

by Raymond Gense, Director of Policy and Future Technologies, PON  

11h30

From Marginal Gains to a Circular Revolution

A detailed look at a vision for true sustainability inside the cycling business using a revolutionary business model. 

by Erik BronsvoortFreelance Innovation Manager, Trainer and Author. Co-founder, Circular Cycling

12h00

HOW TO OWN A PIECE OF MEGATRENDS

Insights on the ISPO.com megatrend strategy and what this means on how to win new customers without losing old ones and what this has to do with “the power of a little yes”.

By Christoph Beaufils, Brand Strategist Consumer Goods & Product Owner ISPO.com, Messe München Gmbh.

12h30

Q&A

12h55

LUNCH

A changing market

14h15

Mobility Topic

An analysis of how a non-cycling brand has entered the bicycle market and become successful. 

by Jan Stoeckel, Associated Partner and Nicolas Grimm, Senior Manager, Porsche Consulting

14h45

Future Trends

What does the future hold for the bicycle industry, revolution, or evolution of products, buying patterns and access to technology? 

by Maks Giordano, Strategic Corporate Advisor, Creative Marketeer, Futurist

15h15

Q&A

15h30

WRAP-UP DAY TWO AND SUMMARY OF WORLD CYCLING FORUM 2021

Mobility Show visit

15h45

VISIT TO THE MOBILITY SHOW