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World Cycling Forum Agenda

Please read the information below carefully.

THE MARKET TODAY

09h00

WELCOME

by Robbert de Kock, President/CEO, WFSGI and moderated by Bob Margevicius, Executive Vice President, Specialized Bicycle Components

The online bicycle marketplace

09h15

Online Sales: How I Did It

A look into how an organization has capitalized on the growth of online purchases in this sector. 
by Frank AldorfChief Brand Officer, Internetstores GmbH 

09h45

Limitation of the Internet Channel in the Age of New Mobility

An explanation of the challenges of online retailing for a complex product like a bicycle. 

by Thorsten HeckrathRoseOwner and Markus Diekmann, CEO, ROSE BIKES

10h15

Q&A

10h30

COFFEE BREAK

The bicycle market and effecting factors

11h00

Market Comparison

Looking outside of the cycling market to learn how another industry has dealt with the challenge of a shifting retail environment. 

by Speaker to be announced

11h30

Consumer Behaviour and the Impact of the Lock Downs on European Retail

A look at the very specific changes that Covid19 has created within our consumers. 

by Speaker to be announced

12h00

Q&A

12h15

LUNCH

Stimulation of the market

13h30

Cycling Promotions: Government Initiatives

session devoted to looking at how the various government initiatives on offer have helped develop cycling during the recent past. 

by Adam Tranter, Founder & CEO at Fusion Media and Co-founder of The Running Channel 

14h00

European Green Deal

What does the European Green Deal mean for cycling and how do we ensure the bicycle industry benefits? 

by Tony Grimaldi, Chief Executive Officer of Cycleurope AB and President of Cycling Industries Europe(CIE)

14h30

Q&A

14h45

COFFEE BREAK

Couterfeiting

15h15

Bicycle Market – Overview

A look at how big the problem is and what is and should be done to tackle it? 

by Andrew Love, Global Brand Protection Manager, Specialized Bicycles 

15h45

Q&A

16h00

Wrap-Up Day One

17h00

NETWORKING COCKTAIL

THE MARKET TOMORROW

09h00

WELCOME / RE-CAP DAY 1

by Robbert de Kock, President/CEO, WFSGI and moderated by Bob Margevicius, Executive Vice President, Specialized Bicycle Components

Interacting with our consumers

09h05

Value of B&M (Retail)

In an environment of increased online sales, what is the value of the traditional bicycle shop and where does it fit in a retail strategy?  

by Speaker to be announced

09h45

Customer Care

Looking after current and future customers is essential. How do we ensure best practice in customer care?

by Kai Gonzales, Factory Operations Manager and Steffen Fuchs Technical Service Manager, SRAM Corporation 

10h15

Q&A

10h30

COFFEE BREAK

New markets and investment

11h00

A Emerging Markets

Do new markets involve new products or is it about taking existing products to new customers? How do we ensure the bicycle industry is totally ready? 

by Raymond Gense, Director of Policy and Future Technologies, PON  

11h30

From Marginal Gains to a Circular Revolution

A detailed look at a vision for true sustainability inside the cycling business using a revolutionary business model. 

by Erik BronsvoortFreelance Innovation Manager, Trainer and Author. Co-founder, Circular Cycling

12h00

Q&A

12h15

LUNCH

A changing market

13h30

Mobility Topic

An analysis of how a non-cycling brand has entered the bicycle market and become successful. 

by Jan Stoeckel, Associated Partner and Nicolas Grimm, Senior Manager, Porsche Consulting

14h00

Future Trends

What does the future hold for the bicycle industry, revolution, or evolution of products, buying patterns and access to technology? 

by Maks Giordano, Strategic Corporate Advisor, Keynote Speaker, Creative Marketeer, Innovation Consultant and Workshop Facilitator

14h30

Q&A

14h45

COFFEE BREAK 

Mobility Show visit

15h15

Wrap-Up Day Two and Summary of World Cycling Forum 2021

15h30

VISIT TO THE MOBILITY SHOW