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World Cycling Forum Agenda
Please read the information below carefully.
THE MARKET TODAY
09h00
WELCOME
by Robbert de Kock, President/CEO, WFSGI and moderated by Bob Margevicius, Executive Vice President, Specialized Bicycle Components
The online bicycle marketplace
09h15
Online Sales: How I Did It
A look into how an organization has capitalized on the growth of online purchases in this sector.
by Frank Aldorf, Chief Brand Officer, Internetstores GmbH
09h45
Limitation of the Internet Channel in the Age of New Mobility
An explanation of the challenges of online retailing for a complex product like a bicycle.
by Thorsten Heckrath–Rose, Owner and Markus Diekmann, CEO, ROSE BIKES
10h15
Q&A
10h30
COFFEE BREAK
The bicycle market and effecting factors
11h00
Market Comparison
Looking outside of the cycling market to learn how another industry has dealt with the challenge of a shifting retail environment.
by Jason Huntsman, President, Serial 1 Co. by Harley Davidson
11h30
Consumer Behaviour and the Impact of the Lock Downs on European Retail
A look at the very specific changes that Covid–19 has created within our consumers.
by Philipp Rossner, CEO SIGNA Sports United
12h00
Q&A
12h15
LUNCH
Stimulation of the market
13h30
Cycling Promotions: Government Initiatives
A session devoted to looking at how the various government initiatives on offer have helped develop cycling during the recent past.
by Adam Tranter, Founder & CEO at Fusion Media and Co-founder of The Running Channel
14h00
European Green Deal
What does the European Green Deal mean for cycling and how do we ensure the bicycle industry benefits?
by Tony Grimaldi, Chief Executive Officer of Cycleurope AB and President of Cycling Industries Europe(CIE)
14h30
Q&A
14h45
COFFEE BREAK
Counterfeiting
15h15
Leave no one behind: Cycling as a tool for development
Working towards the Sustainable Development Goals (SDGs): How bicycle programs help people to break the cycle of poverty and move towards a resilient future
by Kristina Jasiunaite, Managing Director World Bicycle Relief Europe
15h45
Bicycle Market – Overview
A look at how big the problem is and what is and should be done to tackle it?
by Andrew Love, Global Brand Protection Manager, Specialized Bicycles
16h15
Q&A
16h30
WRAP-UP DAY ONE
16h45
END OF DAY 1
17h00
NETWORKING COCKTAIL
THE MARKET TOMORROW
09h00
WELCOME / RE-CAP DAY 1
by Robbert de Kock, President/CEO, WFSGI and moderated by Bob Margevicius, Executive Vice President, Specialized Bicycle Components
Interacting with our consumers
09h10
Hyperpersonalized Customer Experience
An omnichannel vision. How the best bike brands will serve future customers in the right channel at the right moment.
Simon Summerscales, Head of Marketing and Brand, CANYON BICYCLES
09h40
Customer Care
Looking after current and future customers is essential. How do we ensure best practice in customer care?
by Scott King, SRAM Corporation
10h10
Q&A
10h25
COFFEE BREAK
New markets and investment
11h00
A Emerging Markets
Do new markets involve new products or is it about taking existing products to new customers? How do we ensure the bicycle industry is totally ready?
by Raymond Gense, Director of Policy and Future Technologies, PON
11h30
From Marginal Gains to a Circular Revolution
A detailed look at a vision for true sustainability inside the cycling business using a revolutionary business model.
by Erik Bronsvoort, Freelance Innovation Manager, Trainer and Author. Co-founder, Circular Cycling
12h00
HOW TO OWN A PIECE OF MEGATRENDS
Insights on the ISPO.com megatrend strategy and what this means on how to win new customers without losing old ones and what this has to do with “the power of a little yes”.
By Christoph Beaufils, Brand Strategist Consumer Goods & Product Owner ISPO.com, Messe München Gmbh.
12h30
Q&A
12h55
LUNCH
A changing market
14h15
Mobility Topic
An analysis of how a non-cycling brand has entered the bicycle market and become successful.
by Jan Stoeckel, Associated Partner and Nicolas Grimm, Senior Manager, Porsche Consulting
14h45
Future Trends
What does the future hold for the bicycle industry, revolution, or evolution of products, buying patterns and access to technology?
by Maks Giordano, Strategic Corporate Advisor, Creative Marketeer, Futurist