Slide 6 - 7 SEPTEMBER 2021

Why Attend?

The World Cycling Forum is the leading global bicycle industry conference of its kind. Now in its third edition this event has grown and developed to become a key opportunity for leaders inside the bicycle industry to meet, network, learn and interact in a professional environment.


For the first time ever, the World Cycling Forum has been strategically placed between two major tradeshows for the bicycle industry: the Eurobike and the IAA Mobility. Take this opportunity to utilize your time in Germany efficiently and make your way to Munich to attend the World Cycling Forum which will take place during the Media-Only day before and the official first day of the IAA Mobility show.


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The bicycle function inside the WFSGI has a unique opportunity to engage with other bicycle organizations across the world to create a program for the World Cycling Forum that is innovative, informative, and challenging to participants.


On day one we look at the shift to online purchasing and how this has progressed and works alongside traditional retail. Looking at how other industries have dealt with this change in consumer behavior as well as how other bicycle businesses have adapted. This will help us envisage both the future needs of our consumers and how we as bicycle businesses can adapt to provide the best and most profitable service.


Our second day looks to the future, exploring where our new markets are and how we can best capitalize on these. Sustainability and the role of bicycle inside the wider mobility environment is also considered. We hope this day will challenge and encourage attendees to ensure we sustain the current levels of demand we see across the bicycle industry.


We are very excited to be the first forum of this kind to be organized after a considerable period and, while we will ensure COVID-19 safety measures, we welcome the opportunity to discuss and reflect the role of the bicycle as a mobility solution with old and new colleagues!


    • 3 major bicycle events in the same country: No additional travel complications
    • Only 2 hours travel distance from EUROBIKE to the World Cycling Forum
    • Direct and FREE access to the IAA Mobility Show – The leading international B2B2C platform for future mobility: cars, bicycles, LEVs, public transport, … the full mobility chain. The new IAA is everything that will shape tomorrow’s mobility and make it an experience.


The 2021 edition comes after a period of unprecedented global demand inside the bicycle industry and during a challenging time for the bicycle businesses as they grow and adapt to the new post COVID-19 normal.

World Cycling Forum Agenda

See the most current agenda for the World Cycling Forum 2021.

Agenda is subject to change.


Slide BOB MAGIEVICIUS VICE PRESIDENT OF SPECIALIZED BICYCLE COMPONENTS Moderator Slide FRANK ALDORF CHIEF BRAND OFFICER, INTERNETSTORES GmbH See More Slide Markus Diekmann CEO, ROSE BIKES See More Slide THORSTEN HECKRATH ROSE BUSINESS ECONOMIST AND MANAGING DIRECTOR AT ROSE See More Slide ADAM TRANTER CEO OF COMMUNICATIONS AGENCY FUSION MEDIA See More Slide ANDREW LOVE Global Brand Protection Manager, Specialized Bicycles See More Slide Tony Grimaldi Chief Executive Officer of Cycleurope AB and President of CIE See More Slide Kai Gonzales Rider Support Manager See More Slide Raymond Gense Director of Policy and Future Technologies, PON See More Slide ERIK BRONSVOORT FREELANCE INNOVATION MANAGER, TRAINER AND AUTHOR, CO-FOUNDER, CIRCULAR CYCLING. See More Slide Jan Stoeckel Associated Partner Porsche Consulting See More Slide Nicolas Grimm Senior Manager, Porsche Consulting See More Slide MARKS GIORDANO Strategic Corporate Advisor, Keynote Speaker, Creative Marketeer See More Slide Steffen Fuchs Technical Support Manager See More Slide Jason Huntsman President, Serial 1 Co. by Harley Davidson See More Slide Stephan Zoll CEO SIGNA Sports United See More

Remembering Past Editions

Check out the photo gallery from our last WCF.

Get inspired by the video from our first WCF in 2017 which took place in Porto, Portugal.

Slide HOST PARTNER MEDIA PARTNER of the leading bicycle industry conference!