Thorsten Heckrath-Rose, 48, business economist and managing director at ROSE Bikes GmbH. Thorsten works for ROSE since 2001 and is responsible for product & brand, logistics and bike production. The main focus is strengthening the brand in the era of new mobility and sustainability, developing connectivity features for the bikes and making ROSE the most desired bike brand in Germany. In 2021, ROSE launches several new e-bike platforms which are all representing the new bike design DNA.
The methods of moving and commuting are rapidly changing, especially in urban areas. Bicycles are potentially the most important individual transportation method for more sustainable and livable cities. The demand to develop concepts and lead the discussions with all infrastructure stakeholders is high. At the same time, consumers expect a good infrastructure network to be in close contact with bike brands and service touchpoints. Marcus and Thorsten will explain the role ROSE Bikes is taking in this development as a direct to consumer bike brand and retailer and why it is so important to be an active ambassador for cycling in the cities, think omnichannel and enforce cooperation models.