/ Speakers / Frank Aldorf


Frank Aldorf

Chief Brand Officer, Internetstores GmbH

6 September • 9h15 • Online Sales: HOW I DID IT


Frank Aldorf is CBO at Internetstores, Europe’s leading digitized retail group for bike and outdoor and part of Signa Sports United. As member of the board, he is responsible for the areas of product, people, marketing, communications & CSR.800 experts, more than 25 nationalities that work out of 7 key locations across Europe.More than 1,300 brands, 7 exclusive product lines and 130,000 products, covering around 99% of all relevant top brands across 40 online shops in 15 countries. Driving a multichannel strategy with retail locations in Germany, Sweden and France so far and a growing network of local and mobile service partners.

The passionate and award-winning executive has extensive national and international leadership experience in the bike and outdoor industry.Previously at Canyon Bicycles, he was part of the board and responsible for the areas of brand, marketing, customer experience and globalization. Aldorf turned a European D2C bike manufacturer into a leading and well-respected global bike brand, co-lead the U.S. market entry and established investor relationships.At Specialized Bicycles Aldorf was part of the global management board and responsible for brand, marketing and retail across all regions. He was also co-founder of Hubble Innovations, a business consulting firm, and has several years of agency experience working both in Europe and North America.


Coming soon.

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