Christoph Beaufils (35 years old) is responsible for the brand strategy of the ISPO Group. The passionate mountain biker is additionally Product Owner of the content portal ISPO.com. His career began as a strategic consultant in the agency world before he gained his experience on the brand side in the lifestyle and sportswear sector. In between, he published a textbook in the field of mass customization and brand strategy. For more than 5 years now he has been working as a brand strategist in the consumer goods sector for the ISPO Group and other business units.
ISPO.com is the first and only megatrend-oriented sports and outdoor online magazine. By applying the ISPO Group’s megatrend strategy, the content portal ISPO.com is on course for growth – in terms of both reach and business customers. Christoph Beaufils provides insights into why a focus on products is a trap and why “the power of a little yes” attracts new customers without losing one’s brand heritage or brand fans.